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PART 1: CREATING SWEEPSTAKES AND CONTESTS - LEGALLY!


--- 1.0 CLE Credit for AZ,CA,CT,FL,ID,NY
--- commercial / consumer law - gambling/gaming law
--- course production date: 3/31/2015
--- presented by ANNE MOEBES

ANNE MOEBES
Did you know that 59% of the time spent online by the 2 billion Internet users involves participating in sweeps and contests, making it among the top 5 online activities? Not surprisingly then, 70% of major companies will make sweepstakes and contests a part of their marketing strategy. Many of them will be your clients. Will you be able to advise them?

In Part 1 of Creating Sweeps and Contests - Legally! You will first learn the basics of the laws regulating lotteries, including special rules for the most popular social media platforms, and special issues related to user-generated contests. Next, we get into the nitty gritty of structuring and administering sweeps and contests. You’ll learn how to help your client navigate vendor contracts, public relations nightmares, special prize selection considerations and trademark clearance. We’ll also get into the details of what various states require for administering sweeps and contests, e.g., registration and bonding, taxes, and what to include in your Official Rules, as well as the legal requirements for advertising disclosures.

(Click Here for Part 2)

Whether you are contemplating marketing and advertising law as a specialty, or as will be increasingly the case, you are fielding sweeps and contests questions for your current business clients, you will find this class invaluable. And well… sweeps and contests are FUN!

Key course points are:
• Reasons Sweeps and Contests are Important to your Clients
• Gain a basic understanding of the laws governing sweeps and contests
• Learn how to structure legally-compliant sweeps and contests for your clients
• Discover the special risks with user-generated content and how to mitigate them
• Get acquainted with the social media platform guidelines


--- presented by ANNE MOEBES

Anne Moebes is a solo law practitioner, writer and speaker who specializes in marketing and advertising law. She has extensive experience providing legal advice and transactional and rights clearance services, in merchandising, publishing and marketing (with emphasis on new media and digital marketing).

As VP, Business and Legal Affairs for Walt Disney Studios Motion Pictures - Marketing, Ms. Moebes managed the theatrical marketing legal division for 5 years, during which time Ms. Moebes and her team drafted and negotiated hundreds of a broad variety of agreements, provided legal advice in the areas of sweepstakes and contests, privacy law, advertising law, insurance and risk management, intellectual property and publicity and online best practices as well as cleared a broad variety of marketing materials.

Prior to her stint at Disney, Ms. Moebes worked in two other movie studios, primarily drafting and negotiating production and consumer products agreements. Ms. Moebes started out her career as a staff attorney for the Federal Communications Commission followed by a legal staff position at the National Telecommunications and Information Administration (fka White House Telecommunications Office), where she advocated the President's mass media policy before the FCC and Congress.
Ms. Moebes is a frequent speaker at Digital Hollywood, SXSW and other conferences and MCLE programs. She has also developed the Legal Savvy Series of books and workshops, which she presents online and at various venues upon request to help large and small businesses, marketers, and lawyers learn the basics of marketing and advertising laws that impact them and their clients. For more information on how to book her for speaking engagements or to order her books, go to www.legalsavvyseries.com

EDUCATION

Appalachian State University, BA Political Science
North Carolina Central University School of Law, J.D.
Georgetown University Law Center, L.L.M.