Did you know that 59% of the time spent online by the 2 billion Internet users involves participating in sweeps and contests, making it among the top 5 online activities? Not surprisingly then, 70% of major companies will make sweepstakes and contests a part of their marketing strategy. Many of them will be your clients. Will you be able to advise them?|
In Part 2 of Creating Sweeps and Contests, we’ll go a little deeper, discussing some unique considerations related to specific types of promotions, e.g., instant win games, customer only promotions and direct mail promotions. You’ll also learn about some other laws that are often triggered by certain types of promotions and how to comply with them.
(Click Here for Part 1)
Upon completion of Part 2, together with Part 1, you should feel comfortable handling, soup to nuts, any basic sweeps or contest for your current business clients.
Key course points are:
• The Nitty Gritty of the Structure-Contracts, PR Nightmares, Prize Selection and other Risk Management.
• Know the Filings, Disclosures and Documents that States Require and When.
• The Devil is in the Details- What to include in the Official Rules.
• Learn to Identify when other laws are triggered by sweeps and contests.
• Certain Types of Promotions Present Unique Issues-Learn what they are.
--- presented by ANNE MOEBES
Anne Moebes is a solo law practitioner, writer and speaker who specializes in marketing and advertising law. She has extensive experience providing legal advice and transactional and rights clearance services, in merchandising, publishing and marketing (with emphasis on new media and digital marketing).
As VP, Business and Legal Affairs for Walt Disney Studios Motion Pictures - Marketing, Ms. Moebes managed the theatrical marketing legal division for 5 years, during which time Ms. Moebes and her team drafted and negotiated hundreds of a broad variety of agreements, provided legal advice in the areas of sweepstakes and contests, privacy law, advertising law, insurance and risk management, intellectual property and publicity and online best practices as well as cleared a broad variety of marketing materials.
Prior to her stint at Disney, Ms. Moebes worked in two other movie studios, primarily drafting and negotiating production and consumer products agreements. Ms. Moebes started out her career as a staff attorney for the Federal Communications Commission followed by a legal staff position at the National Telecommunications and Information Administration (fka White House Telecommunications Office), where she advocated the President's mass media policy before the FCC and Congress.
Ms. Moebes is a frequent speaker at Digital Hollywood, SXSW and other conferences and MCLE programs. She has also developed the Legal Savvy Series of books and workshops, which she presents online and at various venues upon request to help large and small businesses, marketers, and lawyers learn the basics of marketing and advertising laws that impact them and their clients. For more information on how to book her for speaking engagements or to order her books, go to www.legalsavvyseries.com
Appalachian State University, BA Political Science
North Carolina Central University School of Law, J.D.
Georgetown University Law Center, L.L.M.